[Quiet Man Cometh]

Given this is an avatar site, what about focusing primarily on the items as far as the events go? Smaller events rather than big ones, that are based around the user population and new items rather than any specific story that users around at the time may or may not want to bother with. Not having to work out an integrated story to tie the events together would probably save some time and frustration. One less thing to worry about is one less weight on the brain.