[Lucid:]

I used to almost-never use facebook, then I made a friend who I only got to see once a week. so facebook was our primary means of communication for a while, and by the time I finally got his phone number, we were already in the habit of using it. then I realized that, if I'm going into advertising, I'm probably going to have to get used to facebook and other sorts of social media, because that's where the audiences are. and thus my facebook and twitter addictions were born. haha.