[Chloe]

I remember being asked once on another forum site the main reason why most folks left and ways to get folks back. The main reason most have left mainly is due to the site not really being updated in.. about four years?
Gaia's success is mainly due to being able to offer their customers variety of options besides just forums. They hold contests, meet ups, have towns where folks can meet their friends and hang out, ZOmg.. Other forum sites had pets you could raise by clicks..
Also have spoken to past members who have said it's difficult to come back due to the loss of Glitch. I know on websites such as Subeta, you can have the account of a deceased member turned into a memorial account where the username can never be giving to another user so maybe doing something similar to that so folks will know even through she is gone, she is still remembered.

Other than that, I don't know what else to really say. It's basically like MMOs, I have seen tons of them shut down cause the player base is older folks who grow up playing Maple Story, etc where the game stops updating and eventually the player base moves on to something new or pass away, have had a friend speak about some players that had passed on. Eventually something new will take the place of Social Media, if by that time, Trump, Putin and Little Rocket Man haven't started WW3..