[Burnt Rice]

Yeah... But shops supplying Christmas gear early isn't a bad thing imo. Some people like to get ready early for the festivities since it's easier to go holiday shopping outside of the holidays. Less crowds, prices are usually better, and it's easier to budget into your daily life. Plus having some decorations when the nights grow longer makes it nicer to be outside.
I'd rather have shops selling me Christmas stuff a bit earlier than have to fight crowds for that last wrapping paper come December.