[Lucid:]

Originally Posted by jaguarlyra

I would be interested in seeing how advertizing research could be applied to getting public health information to different groups in a method that they would want to learn about.

That sounds like it would be a really interesting project. I guess it would first involve knowing what the groups are that need information - what are their ages, races, locations, family situations, incomes, et cetera. From there, you can make some general assumptions about their behavior. For example, a group aged 40-65 white males would receive information much differently than a group of 18-24 black females. There's a lot of general information already out there about demographic groups, and from that information you can build surveys and conduct focus groups and interviews for the particular subject, public health, that you are looking for. When somebody says "I read the newspaper every morning while I ride the subway" or "I can't go 2 hours without checking Twitter" those are valuable insights as to where a person is really paying attention.