[HABIT]

Yeah, they sort of started it, it actually all started with a Something Awful thread contest to make the best photoshopped monster. Victor Surge's monster won it with, by the end of the thread, all of the thread participants adding more to the mythos. Creepypasta later picked up the stories and added even more, soon Marble Hornets cropped up, Tribe Twelve, EverymanHYBRID and the games