I would love to talk about my job. *O*
Basically, the company I work for is a youtube advertising agency. We work with a lot of brands, like beauty products, health products, food, etcetera, but the clients that I focus the most on are gaming brands.
A lot of people on youtube put a contact email in the "About" section of their channel. Usually it's something like
business@channelname.com if they have their own domain, or channelnamebusiness@gmail/hotmail/yahoo if they don't. We have a database of this contact information and what demographic their channel is. We really only work with channels with over 10,000 subscribers, just to keep the list clean and make sure that people are actually going to see the sponsored videos.
I'll give an example of what I do. One of our company's major clients is Ubisoft, so when Ubisoft wants to promote a game, my job is to contact people who run gaming channels and ask if they would like to help promote the game. Usually Ubisoft has a set budget that they will spend to pay the youtubers, and part of my job is to portion out the payments. Industry standard is about 1 cent per average view on the channel, so it actually takes quite a lot of work to make some substantial money on youtube, but people with huge channels like Pewdiepie and Tobuscus can make a living off of theirs. We handle the distribution of download codes or the mailing of a physical copy of the game; the codes/games are provided to us and we just pass them out. There are always specific requirements that we make the youtuber sign a contract for - things that we need the youtuber to say or not say, and specific trackable purchase links in the description. Most people are really good about following directions, but some people either don't listen or don't care and I have to have them either re-record audio or add things in to their video or something.
Most of the hard part is actually getting people to answer emails! That's what makes Arin hard to work with. I was able to get him to email me back just once, where he told me how much money he wanted for a sponsored video, and he hasn't emailed me back since. :( I just want his address and console so I can ship the darn game to him! I didn't get to talk to JonTron, but I would love to meet him!
There are some people that are hard to work with because they refuse to follow directions or because they demand more money that their channel is worth. For the people who won't follow directions, they don't get paid unless they fix what they did wrong, and for people who demand too much money, we just don't work with them. Toby Games is a channel we work with a lot, but sometimes he wants too much money and he just doesn't get to do the project that time around.
One huge channel that's surprisingly easy to work with is RoosterTeeth. They're so big and get so many sponsorships that they already know what fees they charge (and they are reasonable) and they have their contracts and processes already set. They have people dedicated to handling sponsorships so emails are always replied to quickly. I loved working with RoosterTeeth.
If you've got any questions about some of the stuff I do, I'd be happy to talk about it! It's a pretty neat job. c:
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