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Default   #12   Lucid: Lucid: is offline
The ever amazing cap'n obvious
Okay so here's the thing. Not every commercial has to have a lot of dialogue. In my opinion, more dialogue would have ruined the spot. It would have muddled the message and confused the viewer. The idea is to sell the smartphone and the commercial is doing that by showing how having the smartphone will connect you with your friends and family. Since you can talk on any normal phone, the strategy is to show off the images, the screen, the capabilities, and the fact that your friends will all be looking over your shoulder. That is much easier done with minimal conversation. I think it is a smart advertisement and there is nothing racist about it at all.


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Old Posted 12-01-2012, 10:37 PM Reply With Quote