[Lucid:]

I like figuring out what makes an ad "good" or "bad." Of course, there's so many factors that go into that. Some ads are effective but annoying or only reach a small group. Some ads are beautiful, entertaining, or otherwise enjoyable, but fail to get the message across. Some ads focus on the value of a product, while others focus on the culture of the brand.

A really, really awesome ad: http://www.youtube.com/watch?v=ZUG9qYTJMsI
^ This ad appeared on youtube and got 2 million hits within 4 days.

I subscribe to magazines mostly to look at the ads, but also for the design layout and, in the case of GQ, I can scan images in to use for projects.